Our Story
Seih Sdeira
The name comes from Seih Sdeira, where Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum met on 18 February 1968.
At that meeting the two rulers announced the union of Abu Dhabi and Dubai, which led to the United Arab Emirates on 2 December 1971.
196818 February
Our New Identity
Sdeira: A New Name for the Same Group
What Changed
On 18 November 2024, KEZAD Communities became Sdeira Group.
What Continues
The portfolio, communities and operating teams continue unchanged.
How We Grew
Six Milestones
Beginnings
2005-2007
BOT Partnerships
Expanding the Role
2011-2021
Mussafah and Al Mafraq Operations
KEZAD Communities
One Group
2023-2024
Strategic Merger
Sdeira Identity Launch
Our Values
Human Centric
Future Focused
Visionary
Part of AD Ports Group
Inside the Economic Cities & Free Zones Cluster
Sdeira Group is one of eight businesses in AD Ports Group's Economic Cities & Free Zones cluster, with KEZAD Group and Metal Park.
